Artist Toolkit: Boosting Your Show’s Reach

Planning a successful regional show is all about community connection. We support all our exhibitions via our enews, a social post on Radius FB & Insta and sometimes and article in our monthly column in the Wombat Post. We are open to sharing some advertising costs with you so please discuss those options.

Use this checklist links below to ensure the region knows exactly where and when to find you. All are free!

💻 The "Big Reach" Digital Listings

Getting your event on the official tourism sites is the best way to be seen by visitors.

• Visit Hepburn Shire & Visit Victoria: To appear on these sites, you must create an ATDW (Australian Tourism Data Warehouse) listing. It’s the "gold standard" for being found by tourists.

  Link: How to create an ATDW Event Listing

• Regional Arts Victoria: Submit an Event

• ArtsHub Australia: Regional Vic Listings

• The Daylesford Grapevine (Facebook): facebook.com/groups/daylesfordgrapevine

• The Hepburn Grapevine (Facebook): facebook.com/groups/hepburngrapevine

• Ballarat Arts Alive (Facebook Forum): facebook.com/groups/ballaratartsalive

• The Wombat Post: submit to our local online paper here: https://thewombatpost.com.au/submissions-for-the-wombat-post/

📰 Local Media & Magazines

Our region has a fantastic range of local press. Reach out to these outlets for potential interviews, "What's On" listings, or editorial features:

• The Local: The go-to for Hepburn Shire and Daylesford news. Submit news/events here.

• Lost Magazine: Perfect for arts, culture, and lifestyle features across the region. They sometimes pick up on press releases supplied: https://www.lostmagazine.com.au/

• ABC Ballarat: Great for radio interviews! Contact their newsroom or arts producer to pitch your story.

• Opinion Pieces (ABC News): You can send a 100-word pitch for feature articles or opinion pieces to: features@abc.net.au.
  ABC Religion & Ethics: This department accepts longer-form opinion pieces and analysis. You can submit via their form, great if your exhibition or event has some angles that might appeal to them with an regional angle: dedicated submission form.

• ABC Radio Ballarat: https://www.abc.net.au/news/contact

• OurBallarat Magazine: Reach out for seasonal coverage via the City of Ballarat.

• The Courier: Biggest paper in the Region. Has an arts suppliment and often features Hepburn Shire events:

🏛️ Leveraging Local Networks

• Hepburn Shire Outreach:

• Adam Ford  Visitor Experience Officer
  Mobile: 0400837256 • Phone: 0353216478 • Email: aford@hepburn.vic.gov.au

• Carolyn Sanders 
  Reconciliation Officer | Can help with Welcome to Country and Smoking Ceremony:

  Mobile: 0457348689 • Phone: 0353216495 • Email: csanders@hepburn.vic.gov.au

• Ballarat Arts Officer:

• Tara Poole

  • Email: tarapoole@ballarat.vic.gov.au

  • Phone: 0455 413 925

• General Arts & Culture Email: artsculture@ballarat.vic.gov.au

  📍 Physical Promotion (Postcards & Posters)

Don’t forget the high-traffic local spots:

• Daylesford Library, Hepburn General Store Notice Board, Neighbourhood House.

🌿 Cultural Protocols

If your event includes a Welcome to Country or Smoking Ceremony, please coordinate early:

• Nalderun: A key contact for our region. Reach them at info@nalderun.net.au.